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Brent Beckley is a proven expert in e-commerce and global operations management.
Brent Beckley's Bio:
Brent Beckley helps multinational corporations maximize profitability by marrying customer experience and operational efficiency as the strategic driver of all aspects of the company’s business. Brent facilitates corporate system and process change to make it far easier for customers to buy, transact, and remain satisfied.
At Beckley & Company, the boutique consulting firm Brent founded in 2013, he leads an expert team that develops strategies to help corporate clients optimize the systems and processes that cultivate and grow customer relationships. Brent helps corporate executive teams identify areas of erosion of customer loyalty, quantify cost impact, and devise and implement system adjustments to reduce costs, grow revenue, and increase profits.
Brent’s expertise includes and e-commerce system optimization, management of new business development, product development, new market penetration, change management, software design, call-center management, process improvement, and peak sales performance.
Brent has served as Director of Global Operation and E-Commerce for Blanca Games, Inc., where he headed multinational business operations for an online provider of casino games. He maximized efficiencies in transaction routing and payment processing for more than $5 billion in sales volume. He designed and coordinated the development of the e-commerce platform that integrated more than 150 payment service providers and optimized custom back-office functionality for more than eight million users. With a focus on customer satisfaction, Brent designed and implemented effective risk management tools and procedures to keep chargebacks, "friendly fraud" and transactional risk at a minimum, for more than 10 years.
He was a cofounder of Absolute Poker, building the company from scratch to a global giant with six multinational offices, 700 employees and $250 million in gross annual revenue. He played a pivotal role in the $130 million acquisition of a leading competitor and was responsible for the smooth integration of operations, technology platforms, risk management and customer processes.
In his spare time, Brent has volunteered as a YMCA soccer coach and soup kitchen volunteer. Always taking things to the next level, Brent has completely restored two abandoned food service kitchens for the Salvation Army in San Jose, Costa Rica, which continue to feed more than 300 people daily; also providing counseling and rehabilitation services.
Brent lives with his wife and two children in Salt Lake City, Utah.
Brent Beckley's Experience:
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Director of Global Operations & E-Commerce at Blanca Games
October 2006 - 2011In charge of heading up all business operations with a top-performing executive team and $100 million operating budget for this online provider of poker and casino games. Deployed expertise in market trend review, business analysis and the roll-out of best practices and key business processes across all business areas. Continually analyzed and streamlined customer experience initiatives and operational procedures, contract administration and customer interaction design. - Succeeded in maintaining maximum efficiencies in transaction routing, risk management and lowest costs on payment processing for over $5 billion in transaction volume. - Personally managed all strategic partnerships and negotiations related to payment processing and risk management, with focus on reducing costs and settlement timelines, utilizing credit facilities, increasing the velocity of corporate capital and partner risk mitigation. - Designed and managed all operational aspects of the E-Commerce Risk/Fraud Prevention and Casino Security departments; minimized chargeback levels by managing the design and development of effective tools, business logic and agent processes. - Regularly conducted live customer focus groups to improve usability and customer experience of cashier product; directly resulting in improved registrations, conversions and sales - Personally designed and managed the development of a localized, multi-lingual and multi-currency E-Commerce platform that integrated over 150 payment service providers. Coordinated the optimization of customized back-office functionality and supporting interface for over 8 million users. - Played a key role in the acquisition of "Ultimate Bet" for $130 million in 2006 and coordinated the smooth integration of global operations, technology platforms, customers and processes. - Coordinated and completed full financial and operational audits by Top 5 accounting firm. - Expertly managed various PR emergencies and business crises in a timely manner.
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Director of Client Services & Risk Management at Absolute Entertainment, S.A.
May 2003 - October 2006 | San Jose, Costa RicaCo-founded online poker pioneer "Absolute Poker" in 2003 and played an integral role in building up the company from scratch to over 700 employees in 6 multinational offices with $250 million in gross revenue each year by 2006. - Intimately involved in building all operational units from "start-up" phase into a true enterprise-level organization, implementing both in-house and third party software solutions to scale operations, human resource policies, and operational procedures to handle rapid growth. - Coordinated development and key management of various business units, such as: Customer Service, Fraud Prevention & Risk Management, Payments & Reconciliation, Quality Assurance & Training, and Outbound Sales/Reactivation - Staffed and implemented HR and internal communications policies for six offices across the globe.
Brent Beckley's Education:
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The Art Institute of Salt Lake City
2012 – 2012Personal Development / Continuing Education -
University of Montana
1999 – 2003Bachelor of Science (BS)Concentration: Business Administration / Financial ManagementActivities: President - Sigma Alpha Epsilon, YMCA Youth Soccer Coach, Missoula Food Bank Volunteer -
Frenchtown High School
1995 – 1998
Brent Beckley's Interests & Activities:
E-Commerce, Business Operations, Cooking, Fishing, Baseball, Reading and Travel.